What Google User Behavior In 2016 Can Teach You

Once you start educating yourself on the wonderful world of search engine marketing, you soon discover that it’s a constantly-shifting game. Google is always updating its service and changing the way it displays search results, making it tough to stay up-to-date.  Get more information on Google user behavior with a consultation from a trusted Internet Search Engine Optimization Specialists like gotFound West Covina SEO Yelp page.

Here’s a little insight into how people use Google’s search engine results page (SERP) in 2016.

Breaking Down The Searh Engine Results Page (SERP)

If you’re interested in improving your search engine performance, you already know the difference between organic search results – those ranked by Google – and paid results – those bought through AdWords. The organic results appear in the left-hand column of the results page. Paid results appear in the right-hand column, and the three highest-paying AdWords results usually appear above the organic results.

samsung search results

In 2016, you need to understand the other result types that Google will sometimes throw on the SERP. Carousels are mobile-friendly horizontal lists that are frequently shown in response to multimedia and local searches. Answer boxes and knowledge boxes are packs of data that Google presents when it’s confident it knows the objective answer to a search phrased as a question. abe lincoln(Entering “who was president during the Civil War,” for instance, will return an answer box about Abraham Lincoln.) Queries that have a strong local component will return local “packs” and “near” results, which tap Google Maps and geotags data to prioritize relevant results close to the user.

Understanding Relevance And Topicality

The most important thing to understand about the landscape of today’s modern Google SERP is that it’s highly focused on delivering relevant data rather than matching a searcher’s keywords precisely. This means you don’t need to waste your time trying to use highly specific keywords over and over when searchers who enter that specific string are more likely to get the information they need from an answer box than to click on a link.

Here is an explanation of how search engines help businesses.

Make sure you vet every keyword before you start optimizing for it. Check to see what its SERP looks like and concentrate your efforts on appearing in the most prominent positions. It’s possible to improve your local ranking to do better in local packs and near results, for example; improving your listing on Google Maps will help tremendously.

Key Takeaways From The Statistics

This is a lot of information to digest.  Look for trusted internet marketing professionals in your area.  Local marketers like West Covina SEO will help you get the most out of your budget.

When you get down to raw numbers, 2016 hasn’t produced any revolutionary statistical changes. Organic search results still get the lion’s share of user’s attention, with paid results receiving on average just 10 percent of clicks. It’s still worth investing in paid ads on the right keywords, though; users who click paid ads tend to be highly likely to convert if they’re taken to a good landing page.

If you’re aiming for high ranking in the organic search results, be aware that you need to rank very high to see strong returns from your investment. Failing to crack the first page of results is a problem – only 10 percent of searchers click through to page two. (This number does increase for low-volume, long-tail keywords.) Of those first page slots, only the top three are really productive – the number one organic result gets a solid third of user traffic, while the number two and three spots get fifteen to twenty percent each.

Good SEO is all about understanding your audience and delivering what they want to see. While your specific strategies need to depend on the unique characteristics of the people you’re trying to reach, staying up-to-date on overall Google user behavior will help you focus on the most effective ways to get your message through.

Basic Responsive Web Design Guidelines

Millions of internet users have switched from browsing the web from their desktop pc’s and laptops to mobile devices.  Website owners need to cater to this fast-growing audience and thus the need to adapt their website to suit the mobile environment.  man-browsing-on-his-phone-while-packing-picjumbo-comWhile catering to the mobile audience, at the same time, they have to make sure their legacy PC and laptop users don’t get left behind. Responsive web design is the perfect technique to cater to both types of users at the same time.  It enables websites to adapt to the type of device and screen resolution that the website is viewed on.  Websites developed with this technology are flexible and dynamic, thus managing to offer a seamless browsing experience to all internet users, regardless their favorite device. This article will offer you a few guidelines to help you gain a better understanding of responsive web design and of its main principles.

Before going any further, you might want to check if your website is mobile friendly using this web application from Google: https://www.google.com/webmasters/tools/mobile-friendly/

The responsive web development technique puts the mobile experience first. Whenever a user accesses a website, a media query runs, enabling the automatic detection of the viewing device. If a smartphone or a tablet is detected, the mobile-specific branch of code gets loaded. This allows websites to keep a small size so that they load fast and don’t eat up a lot of the mobile data plans of the users. If a regular computer is detected, the website follows another branch of code, loading photos at their full resolution, and executing various scripts that enable special effects that make websites stand out from the crowd. You can always show the viewer the perfect user interface, thus contributing to the improvement of the conversion rate. If all users can easily follow your sales funnel, most of them are going to reach its end, performing the action you want them to do, be it a purchase, the visiting of a certain page or the subscription to your newsletter.

After the “mobile first” rule, responsive websites have to follow another guideline, which is known as the fluid grid approach. There are no pixels, all elements of the layout are fluid, being perfectly able to adapt to the shape and size of the screen. They are calculated in percentages of the total screen width. This width is automatically detected at the beginning of the code sequence, all dimensions being able to automatically adapt to match this value. Besides, whenever the mobile environment is detected, the menus can automatically morph into mobile-friendly ones, easy to navigate through from a touch screen. Classic menus raise usability problems, as people with thicker fingers tend to tap on more than one menu item at a time, thus finding it difficult to navigate through the website. Mobile-friendly menus have solved this problem in a very elegant manner.

Media queries are the great discovery that has made responsive web design possible. By asking the website to detect what kind of device the viewer is using, it is possible to program a special code sequence for each of the possible situations, thus offering the users an excellent browsing experience, a fully functional and good looking website, easy to navigate through and fast loading.

Things change all the time on the web landscape.  Be sure to check-out the latest trends on how people use the internet to keep yourself updated.

Remember, mobile browsing has exceeded search on PC and laptops.  It is no longer a luxury but a necessity to make your website mobile friendly.

mobile browsing

How Do People Search Online For What They Need

google search on macbook

There are many ways of searching for information online. Some people prefer using their favorite search engine. Others try at least two search engines so that they can make sure they find what they need. Others search directly on Facebook or other social networks and there are those who type URL addresses directly into their browsers.

Technical Search

More technical users know how to use a search engine more effectively than everybody else.  They know how to perform special searches that enable them to fetch all results on a topic, but leave out those that contain a specific term.  There are many hidden features Google has, these features being used by only a handful of people.

Common Search

The majority of internet users have no idea how a search engine works or how to perform a search the proper way. All they know is to type a keyword in Google and then click on one or two results on the first page. If they are lucky to find what they’ve been looking for, they aren’t going to search for further information.

The long tail

A user who is a bit more familiar with the internet tries long tail searches. They might even type a full question in the search box, to see what answers they can get. These users would click on lots of results, which they would open in new browser tabs, in order to preserve the SERP for later use. These people end up google bing yahoowith 20 to 50 opened tabs, as they always feel they want to know a little more about their topic of interest. This search habit is more common to older people, who have been using desktops and laptops for a very long time in their life. The young generation wouldn’t bother to keep multiple tabs opened, as they usually browse the web using smartphones or tablets. Facebook addicts use the internal search engine of this social network to search for information. They aren’t wrong, as this is only another way of doing things. As long as they obtain their desired results, everything is good.

Understand your potential customers

As a matter of fact, the way people search online depends on their age and on their exposure to modern technology. Business owners and digital marketers should use such insights, in order to develop solid strategies that would enable them to reach their core audience without having to pay an arm and a leg for that. By studying the way people search online, you can understand where you should be when your potential clients are going to need you most. The earlier business owners understand this, the better the potential to develop solid businesses, as they are going to grab a good share of the online market before their other competitors.

Why You Need To Optimize Your Website For Search Engines

person searching imageThe online consumer market has been growing and expanding exponentially over the past few years. More and more people are making use of the internet to get their hands on a wide range of good and services. This phenomenon has led to many businesses and companies setting up online platforms in order to effectively reach out to online consumers. Today, there are billions of websites on the world wide web. The internet is full of many websites and this means that there is a lot of competition to see who gets the larger share of the online consumer market.

It is important to note that web users have developed certain trends in the way they shop for various goods and services on the web. An online consumer who is looking for something like “garage door repair” on the web will make use of a search engine to get a list of possible services available.  Search engines such as Google, Bing and Yahoo have therefore become big industry players in the world of e-commerce.

It a known fact that web users begin their browsing sessions by visiting search engine sites.  Here they are able to search the world wide web for specific keyword phrases that they may be interested in.  Search engines then apply their algorithm and bring back relevant results.  In some cases, users will get millions of results. Most users however will only click on the results on the first page of the search engine results.

Heat Map – where users click

This heat map from moz shows where users normally click on the search results page.

heat map moz

Websites that do not make it to the first page of search engine results very rarely get clicks.  Users typically do not have the patience to click through the dozens of websites that show up on the search results pages.  They intrinsically trust Google to give them the best results for their queries.  SEO or search engine optimization strategies are needed to fix this situation. Optimizing your website plays a big role in how high it will be ranked on search engine results pages. If you choose not to optimize your website, you will never get the much needed online exposure.

SEO

SEO is all about making your website more appealing to search engines such as Google. Google has certain rules and regulations that they have put in place for websites to follow or adhere to in order to be ranked properly. Failure to keep up with search engine providers’ rule book could be the worst mistake you can ever do. The consequences can range from poor ranking to even being totally blacklisted from search engine results. You do not want your website to fall into such predicaments.

Professional search engine optimization services can help website owners to develop an effective optimization plan or strategy for their website. It requires a lot of effort, time and patience. Research is essential.  Just like you would not build a house with no training or research, it would not be wise to do SEO without the proper training and research.

No website ever got to the top of the search results page in one day so do not let anyone lie to you. You should strive at keeping up with the regular updates that search engine providers such as Google make to their search algorithms.  If you do this, you will be good to go and your website will get that much needed online exposure it deserves.

Get your websites ready and if you don’t have one, what are you waiting for?

website missing on laptop

Why It’s Important For Businesses To Have Social Profiles

social media mobile phone with scrabble lettersWe are in the 21st Century and it is time to make social media part of your digital marketing strategy. Unfortunately, many business owners have no idea of the benefits they can enjoy by having social media profiles. Read on to learn about some of the reasons why businesses need to have social media profiles.

1.    Proven Results

You should use social media because it works. Numerous reports have identified various benefits associated with the use of social media. Most of the marketers that spend time every week on social media have reported an increase in traffic, leads, and sales.

2.    Creating Brand Awareness

Coca-cola, Kodak, Coleman, Gap and Forever 21 – what do they all have in common?  If you live in the USA, you know these brands because they are everywhere.

If you have a small business you can benefit from all the exposure you can get.  Why not get it from social media and don’t even have to spend a dime doing it.  You can start building brand awareness if you regularly update your social networks on your services, products, and brand.

3.    Gaining Credibility & Trust

Prospective clients might be wary of buying from you if they don’t know your business since they have no reason to trust you. The more your brand is visible online the more likely they will start seeing you as a thought leader or authority. You become their trusted source of information. By sharing insightful content and blog posts you will build credibility and trust.

4.    Communicating Directly With Prospects & Clients

With social media, it is now easier than ever to show your prospects and clients that you really care. On social media, you get the opportunity to interact directly with the people you are doing business with. You can easily respond to queries, reply to reviews, and appease concern, which in turn increases your customer service level.

5.    Boosting Your Online Rank

If you would like your business to be found on the search engines to get more traffic, you need to be active so that your content is shared on social media platforms. The more the number of social media platforms you integrate to your website, the higher your rank on the search engines and the higher the amount of traffic you will get.

6.    Staying on Par With Competitors

If your competitors are already interacting on social media and you aren’t, you will surely lose out on business. Consumers view the business that are on their social media platforms favorably and are likely to buy from them.

7.    Cutting Costs

piggy bankFor small businesses, marketing can be quite costly. Most small businesses cannot afford the price of radio ads, TV ads, brochures, billboards, and flyers. Social media is very cost effective and has a great ROI. Social media is an affordable way to promote your business online so that you can cut your marketing costs dramatically.

Conclusion

In the world of today, social media is an integral part of any business. If you have been ignoring it, now is the time to take action, get on board, and start interacting with prospects and clients. You will definitely see an increase in traffic, leads, and sales and a reduction in marketing costs among various other benefits.